

A – 數碼營銷策略及應用 Digital Strategies and Applications
獎項 Awards (供商場及零售店品牌參與競逐)
- Best use of Innovation and / or Brand New Strategy
- Best use of Mobile Strategy
- Best use of O2O Strategy
- Best use of AR and / or VR Usage
- Best use of Data Analytics and Insight
- Best use of Digital and Social Media Strategy
B – 市場營銷 Marketing Deliveries
獎項 Awards (只供商場參與競逐)
- Best Customer Experience Management
- Best Art and Culture Events and / or Campaigns
- Best Licensed Events and / or Campaigns
- Best Collaboration Campaign
- Best Tourist Landmark
- Best Market Segmentation
- Best Tenant Mix
- Best Public Relations and Events
- Best New Launch Campaigns
- Best Rebranding and Repositioning
- Best Festival Events
C – 美食餐飲 Gourmet Category
獎項 Awards (只供商場參與競逐)
- Best Grocery / Gourmet Variety / Gourmet Mix
- Best Fine-dining and Business Functions
- Best Digital Concierge