A – 數碼營銷策略及應用 Digital Strategies and Applications

獎項 Awards (供商場及零售店品牌參與競逐)
  1. Best use of Innovation and / or Brand New Strategy
  2. Best use of Mobile Strategy
  3. Best use of O2O Strategy
  4. Best use of AR and / or VR Usage
  5. Best use of Data Analytics and Insight
  6. Best use of Digital and Social Media Strategy

B – 市場營銷 Marketing Deliveries

獎項 Awards (只供商場參與競逐)
  1. Best Customer Experience Management
  2. Best Art and Culture Events and / or Campaigns
  3. Best Licensed Events and / or Campaigns
  4. Best Collaboration Campaign
  5. Best Tourist Landmark
  6. Best Market Segmentation
  7. Best Tenant Mix
  8. Best Public Relations and Events
  9. Best New Launch Campaigns
  10. Best Rebranding and Repositioning
  11. Best Festival Events

C – 美食餐飲 Gourmet Category

獎項 Awards (只供商場參與競逐)
  1. Best Grocery / Gourmet Variety / Gourmet Mix
  2. Best Fine-dining and Business Functions
  3. Best Digital Concierge