S.Korea launches landmark laws to regulate AI

South Korea introduced on Thursday what it says is the world's first comprehensive set of laws regulating artificial intelligence, aiming to strengthen trust and safety in the sector, but startups fretted that compliance could hold them back.



Seoul is hoping that the new AI Basic Act will position the country as a leader in the field. It has taken effect in South Korea sooner than a comparable effort in Europe, where the EU AI Act is being applied in phases through 2027.



Global divisions remain over ‍how to regulate AI, with the U.S. favouring a more light-touch approach to avoid stifling innovation. China has introduced some rules and proposed creating a body to coordinate global regulation.



One key feature of the laws is the requirement that companies must ensure there is human oversight in so-called "high-impact" AI which includes fields like nuclear safety, the production of drinking water, transport, healthcare and financial uses such as credit evaluation and loan screening.



Other rules stipulate that companies must give users advance notice about products or services using high-impact or generative AI, and provide clear labelling when AI-generated output is difficult to distinguish from reality.