Taiwan's Foxtron launches Bria EV

Taiwan's Foxtron Vehicle Technologies, a joint venture between Foxconn and Yulon Motor, launched an ⁠electric vehicle model called Bria on Thursday. Versions of ‌the model will ⁠initially be sold at three prices, ranging from around $28,600 to $36,540, ‍Foxtron said, adding that Bria is the first EV model to be made in Taiwan ⁠for export globally. Last week, Foxtron said it would acquire Yulon Motor's Luxgen passenger-car brand for T$787.6 million ($24.95 million), and that it ‌would launch its Model B EV in Taiwan under the Bria brand. Under the deal, ⁠Foxtron acquires 100% of Luxgen, including its five sales subsidiaries, sales outlets and employees, Foxtron said in a statement. Following the transaction, Foxtron ⁠will take operational control, aiming to build a more comprehensive EV value chain in Taiwan, spanning product development, ‍sales and after-sales services. Foxconn, the world's largest contract manufacturer for iPhones, owns 45.6% of Foxtron and ‌Taiwanese ​automake

r Yulon owns 43.8%. Foxtron ‌operates a contract design and manufacturing services business model, under which it makes EVs for car brands.