Meta launches smart glasses with built-in display

18/9/2025 11:40

Meta Platforms on Wednesday launched its first consumer-ready smart glasses with a built-in display, seeking to extend the momentum of its Ray-Ban line, one of the early consumer hits of the artificial intelligence era.



CEO Mark Zuckerberg showed off the Meta Ray-Ban Display and a new wristband controller, receiving applause at Meta's Connect event despite some demo problems.



Meta has tasted success with its smart glasses, and Zuckerberg described them as the perfect way for humans to reach for the AI promise of "superintelligence."



"Glasses are the ideal form factor for personal superintelligence, because they let you stay present in the moment while getting access to all of these AI capabilities that make you smarter, help you communicate better, improve your memory, improve your senses, and more," Zuckerberg said.



The new Display glasses have a small digital display in the right lens for basic tasks such as notifications. They will start at $799 and be available on September 30 in stores. Included in the price is a wristband that translates hand gestures into commands such as responding to texts and calls.